The design is for the CDM advertising identity in GD200:
Graphic Design II, created in Adobe Illustrator to be produced as a mural on
the north facing wall of the CDM building.
The subject of the mural is a non-gender, non-ethnically
identifiable Television head humanoid being holding a box with the DePaul logo
on it. From within the box comes spilling out all the majors and visuals
related to CDM majors taking up the majority of the rest of the mural. The work
is all made in Adobe Illustrator using the pen tool to help create a unifying
texture throughout the composition and avoid conflicting art styles. The
overall piece is deconstructive because of the layering of different elements
that relate to the different majors at CDM.
The works relates to me as the creator because I am a
student that goes to CDM, I bring my experiences as a student at the college
and my own personal knowledge of being in the college and seeing other students
work to the mural, I want to show the energy, aspiration and imagination of
those motivated people I have had the joy of meeting at DePaul in the CDM in
the mural. When compared to the others
in class there was a clear divide between what I think of as “normal”
advertising ones that could be displayed anywhere and would have the same effect
and those that were site specific and would only make sense in that setting. My
mural falls in the latter of the two categories while it may not be
conventional I feel like both categories accomplish the task.
The effect I want this to have on my audience is for them to
be energized and motivated to learn more about DePaul and the CDM majors.
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