CDM Ad Final | Chris Solorzano

For my final, I wanted to create something that I've never seen before. I drew inspiration from everywhere so I can't point to anything specific. I can say that I got inspiration from my wrist that wears a watch. Chicago is a very diverse city, CDM has many types of students from many backgrounds. Looking at other ad campaigns, I didn't want to do what other schools have done. Most of them try to create an atmosphere and identity for their schools. CDM is all about creating and exploring. Therefore I think that  instead of doing that, we should make use of the wall on the side of the school and just display the name of the school. Along with that, it would be great to include something that everybody can use. The time and the weather along side of the building. Of course these will be electric signs that are up to show a live status of the current time and weather.

I believe this will set us apart from other colleges without enforcing any kind of quote or fact. If they take interest in the school, they can always walk in the school for more information. 

I couldn't get a price quote for this because the companies that I contacted never responded and some couldn't do what I was asking for. Perhaps, DePaul CDM, knows of a company that can do this. I know it is possible.

Shoshanna Final Critique

this is my final design for the CDM vinyl poster for this building. I wanted to illustrate that the being part of this school feels like we're in the center of the city. Instead of saying anything about this, I simply put a 'You are here' map locater on this building, and on the poster, it is the center of the city. I used the DePaul colors for the city to bring our school into the city more. When walking past the building now, they will see a DePaul pride and an image that illustrates how CDM is in the center of our city. I got a quote in the early stages that was $3,860 for the poster, and the image would be on a 40ft tall and 63ft wide poster.

CDM Advertisment: Final

Mock up

Similar to Oliver Vernon Mars-1 (concept)

Gordon Final Critique

Lauren Bunker Final CDM Critique

This piece would be a 20’ x 40’ vinyl poster that would have from the fifth to the second floor of the building. I would like for the green “CDM” ink to be glow in the dark, leaving the rest of the poster mostly unnoticeable at night.

When thinking about everything that goes on in the building, I kept think of the word “digital”. From “digital” I moved to “pixels”. So much of what we do is on computer, camera, and television screens- little lighted squares everywhere.

I also felt that a simple poster with minimal writing and no photography would be the best solution. I really wanted people to receive barely enough information to understand that it was a DePaul college and get a slight idea of what goes on inside. I mostly wanted something strange looking to catch the eye.

I think that the color choice and use of the pixels will communicate that the building focuses mostly on computers and technology topics. I hope that the people who see it and are looking for our type of school will be curious and google the school to find out more.

I have noticed that my poster’s lack of information and readable material is similar to some of my classmates and very different from others. Some students also chose to do illustrations or create symbols or icons. I think that I went in this more minimal, pixel route partly inspired by a mural that used to be in Detroit. I think that there is an advertisement hanging over it now, but on the side of one of the buildings there used to be a black, white, and red pixel mural.

I got an online quote saying that the banner would cost about $2,200 to print. My dad, who deals with construction contractors on a regular basis, said to budget between $1,000 and $1,500 for the labor to install the sign and that the price could vary significantly depending how it was installed. He thought another $1,000 for cables and hooks to secure the banner to the building would be a reasonable estimate.

Randall Final Crit

I originally wanted to do a flag, I was going to to choose the american flag, but after the critique, the group agreed, I should change it to the Chicago flag. That idea just wasn't speaking to me. I wanted something that you don't see very often around the city. My mind focus on the stars. I have live in this city for so long, and the one thing I miss, is the stars, the light pollution as we are aware of, hides most of them from our sight. I wanted to attract the attention to just not possible future DePaul students, but to also be an attraction to the city. I choose a constellation, with the most stars I could find, for the majors. i figure each star could be an light, and of course they would turn on during the night, giving off a soft glow. Then during the day, the tiny stars could be pieces of glass. The glass would reflect the natural light of the day, drawing attention of the eyes. Then the "DePaul University" could have EL wire lights weave through the type, to give off the nice DePaul blue. 

Alice Robinson - final crit

For my final critique I decided to keep the poster at 13'x19'. Also deciding to keep it simple because that brick wall has enough stuff on the exterior of it that makes it look cluttered. I wanted the poster to just give off a funny 'ha' when you see it, but also with a quote that would I guess make peoples minds wander. DePaul uses this little motto a lot so I just extended it to the CDM center since there are a lot of opportunities to travel abroad within the school.
I used one font for the poster, and tried to find the same font for the Depaul Logo but couldn't, so I just stuck with one other than the logo. I think personally, its missing something, but I just don't know what. I didn't want to make a poster just stating CDM DePaul university, but I think it needs a little something else...
I ok with how It came out but I had a hard time deciding whether the human arm should have been adams or the arm of God? I wanted to give the impression that the arm is showing skill, creativity, and togetherness maybe giving the person viewing it a sense of encouragement or motivation through self empowerment. However I don't want to offend anyone saying that anyone could be a 'God', but to me I guess if you create something you are the person responsible- I don't know..
Also I looked up on the Impact site that putting the poster up would cost around 4 grand, however on other quote sites it would be only around 3-4 grand including physical labor.