This piece would be a 20’ x 40’ vinyl poster that would have from the fifth to the second floor of the building. I would like for the green “CDM” ink to be glow in the dark, leaving the rest of the poster mostly unnoticeable at night.
When thinking about everything that goes on in the building, I kept think of the word “digital”. From “digital” I moved to “pixels”. So much of what we do is on computer, camera, and television screens- little lighted squares everywhere.
I also felt that a simple poster with minimal writing and no photography would be the best solution. I really wanted people to receive barely enough information to understand that it was a DePaul college and get a slight idea of what goes on inside. I mostly wanted something strange looking to catch the eye.
I think that the color choice and use of the pixels will communicate that the building focuses mostly on computers and technology topics. I hope that the people who see it and are looking for our type of school will be curious and google the school to find out more.
I have noticed that my poster’s lack of information and readable material is similar to some of my classmates and very different from others. Some students also chose to do illustrations or create symbols or icons. I think that I went in this more minimal, pixel route partly inspired by a mural that used to be in Detroit. I think that there is an advertisement hanging over it now, but on the side of one of the buildings there used to be a black, white, and red pixel mural.
I got an online quote saying that the banner would cost about $2,200 to print. My dad, who deals with construction contractors on a regular basis, said to budget between $1,000 and $1,500 for the labor to install the sign and that the price could vary significantly depending how it was installed. He thought another $1,000 for cables and hooks to secure the banner to the building would be a reasonable estimate.
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