Einarsen-DePaul Final

          

        

             I have created an advertisement for the CDM School with the emphasis on pixels. Everything involved in the various CDM majors involve pixels. I decided to have a quote with a double meaning. “Pixel Yourself Here” can be taken literally or someone can read it as “Picture Yourself Here.” The quote makes one think twice about the banner and look at it longer.

            I decided to create a banner that is 20 feet tall by 35 feet long. I like the long horizontal length. Because I was only able to take ten pictures of students, I wanted to keep the banner proportional as well. Even though my design will not cover the entire brick wall, I think it is large enough to catch people’s eyes. The pixelated circles that are bright and exaggerated along with the length resulted in a price of $1,645.00 from AllstateBanners.com.

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I used Illustrated to create the majority of the banner. I created triangular pixilated images from the original six photos on Photoshop. I duplicated each image 3 times and transformed them 45 degrees and -45 degrees in order to create the triangle shape. After I made the shape of the pixels I used the mosaic filter on the pixilated imaged. In illustrated I made the opacity of the original image at 60%. I did this in order for the pixilated clipping masked circles could stand out.    

The target audience of my banner is the prospective students of DePaul or other Universities. Although the target audience is students, parents may also look at this and find it appealing for their children to look into. I used actual faces for a more personal sense of CDM. The words College of Computing and Digital Media could be self-explanatory and that is why I wanted to incorporate student’s faces. Because the general age of the target audience is actually on the banner, this also helps in grabbing the attention of potential CDM students.