Nicolle Rezwin- CDM Ad Campaign Final Critique

The name of my campaign is called the My CDM Campaign.  Each advertisement would have a saying such as “My CDM is about…” and would represent what the CDM college is all about. There would also be pictures that go with each saying about the CDM.  For the North-facing wall of the CDM building, I will have a 20 feet tall by 30 feet wide vinyl poster. I contacted signs.com and they said the cost of the poster itself is $3300. If  DePaul wants to create other posters for the campaign, the cost would $2.75 per square foot. The Installation cost would depend on where the poster would be located and when DePaul would go ahead with this poster. For the My CDM campaign, I chose to have the saying, “My CDM is about taking advantage of the city.” The medium is a vinyl poster and I created this poster in Adobe Illustrator and Adobe Photoshop.  The audience that I am trying to reach in my advertisement is prospective students coming to the College of Computing and Digital Media. These students take advantage of the city by using the city as a tool to achieve their career goals.

The five advertisements above heavily influenced my approach and the feeling I want to convey to my audience. In the first ad by Roosevelt University, I really liked how they used the city of Chicago as an advertisement to come to Roosevelt. I wanted my advertisement to use the city as a reason to come to the CDM as well. I used a silhouette of the city skyline because I wanted the image to be simple and to explain itself. Before, I had an actual picture of the city of Chicago, but I thought it made my advertisement too busy.  The current picture was taken from the window of my on campus apartment at DePaul. I used the curves tool in illustrator to make it a silhouette. The second advertisement heavily influenced my design as well. The first time I saw this university advertisement I quickly compared it to DePaul. The ad shows all the cool stuff you can do at the university that is outside of the classroom. With DePaul being in the city, I wanted my slogan to convey the message that coming to DePaul and specifically the CDM. Like this university, the CDM has so many opportunities for its students. These include internship and job opportunities, networking, and many art and culture activities to visit and view. A University on a regular campus cannot say that they took a field trip to the art institute for a class or go to the Chicago Cultural center for an assignment. They also do not have amazing opportunities. In the third and fourth advertisements, I liked how the pictures inside the person. I wanted to have the same concept for my poster. I chose to have a picture of my face and the city inside my face because I wanted to show that the city is a part of me and I take advantage of every opportunity the city has to offer.  Lastly, I used the Blackhawks advertisement because I liked how their slogan was simple and to the point. I wanted my advertisement slogan to be clear and concise as well.