DePaul Poster Thing

My idea for this project is a 60'x80' area advert that captures both DePaul's uniqueness as a school, and its involvement in Chicago. My initial thought was to have an area jutting out of the building that looks like the el tracks, made of metal, similar to the bottom jutting piece of a billboard. From this, the letters CDM would be displayed with light boxes, or perhaps a steam-punk style construction of sans serif, tall, thick font. I like when adverts interact with the people viewing them. If this idea is too outlandish, my fallback idea is simply a 60'x80' minimalist vinyl advert.