This design was inspired by a
potential advertisement for the DePaul CDM building. I used illustrator to
create a smaller sized version of what it would look like. This was done in
late November of winter quarter.
The design
would eventually be a print, which would be on a vinyl canvas and hung on the
side of the DePaul CDM building. I used illustrator to make a smaller version
of the 20 by 40 foot sign. The specific subject is DePaul prospective students.
This advertisement would be for them, to get their attention and convince them
to attend DePaul University. It could also be for parents, transfer students or
those wishing to further their education. Basically anyone who was interested
in computer science programs. Elements within the design include three icons,
which represent some popular majors within CDM, and ranking facts about
DePaul’s programs.
This
project doesn’t have a personal feeling to it, I do attend DePaul CDM but it
isn’t entirely personal. I wanted the design to be simple and effective so that
when people looked at it they knew they were looking at an ad for DePaul for
the computer design school. I think this work is a little boring compared to
others that I have done, but I think that is what DePaul would want in terms of
advertising. They want to appeal to everyone. I did take some influence from
the designs of the new Sprint Network. They had a very simple design process,
which included one color, text and their symbol. I liked their idea because
they were able to make it personal and relatable with minimal design work.
The purpose
of this design is to attract students to the CDM school. Since this is on the
side of the building I wanted it to be related to anyone walking by. I think
complicated designs wouldn’t be looked at as much, or understood. Advertising
is complicated in the fact that it needs to be understood by a lot of people. I
think this project was successful. I wanted to show how good CDM is considered
among rankings within other colleges with computer programs. I think DePaul is
overlooked many times because not many people know about the CDM school. I
think in this sense it is strong, because the type and simple design clearly
show this point. Weaknesses could be that the design is too simple or has too
much text, but I think these could also be strong points depending on how you
look at it. Overall I think the project is successful and I enjoy it.
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