Walking
to the Chicago Cultural Center on Tuesday I had no idea of what
lie ahead. First off I have been just about everywhere down town and never been
inside the cultural center, but once inside I was glamorized by
the buildings beauty. Last year I took a class on Chicago's buildings architecture so
I now have a new respect for the fine detail of an historic building. I never
heard of Stefan Sagmeister before, but knowing this exhibit was
called The Happy Show I knew I was in for a real treat.
Soon as I
walked to the exhibit I see nothing but yellow and words
written in big black lettering. I thought to myself yellow is a bright and
vibrant color usually used to express joy or happiness in
many different forms. Once I entered I saw everything was yellow and
left me feeling kind of happy and warm inside. Well it is the happy show!
While walking around,
I saw many different things, but the first to catch my eye
was the gum ball machine. What it explained was basically level yourself from 1
to 10 on a scale of your happiness. I saw that ever gum ball machine was empty
from 7-10. I felt some people we lying because no one can be
that happy so I took the one I fitted me and that was a 5 in between. The
next section I entered was the portion of the exhibit that measured
the level of relationships and I found it quite funny and informing on some of
the facts I saw. I though of some friends and I knew they could
relate. As I continued though the exhibit I just had a ball and as I
proceeded I felt myself being happy and excited to see what’s coming next.
In a way it was very relaxing to be there because the feel of each
room was just comfortable with music that seemed to just relax you. With
the relaxation came lots of comedy. On the walls
were little jokes on the outlet plugs and locked cabinets were little
side notes and comments; it was a very entertaining and
fun experience.
in the book Graphic Design
Thinking: Beyond Brainstorming the
chapter titled "The Design Process" explains the process of getting
the desired result of what a client wants, and after reading it I can
agree that Sagmeister followed defining the problem. In each scenario in
the exhibit, Sagmeister had to conduct lots of research from
many different people/ clients to get the result that was presented in
from of me that day. He brainstormed, mind mapped his ideas, went through an
interview process, which led him to his ultimate design of The Happy
Show. Each section u learned something you might have not
known before and each scenario came from a wide branch of
many different types of people from many walks of life.
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