What a delightful way to spend a Tuesday afternoon! I had never been to the Chicago Cultural Center before, and I now know that I was missing out. The building is incredible and I could go on and on about the tile and glass work but I won't (I actually spent 30 minutes exploring the building before I made it to the exhibit on the top floor). I had never heard of Stefan Sagmeister before, so I had no idea what to anticipate.
Upon arrival at the exhibit, I was drawn to the bright yellow color that was used throughout the exhibit. I personally believe that yellow is an underrated color, so I was happy to see so much of it :) I love that he chose to do all of the writing in a handwritten-like font (and even had some corrected spelling errors which gave it a nice personal touch -- almost like the viewer was reading his personal diary).
Sagmeister explored the idea of happiness on many different levels forcing the viewer to become involved with the work. I could have spent hours in that exhibit, and I plan on going back to it this weekend with a friend. He did such a beautiful job of creating an experience. This wasn't just paintings on a wall, I truly felt like I was transported into his mind for the hour that I was there. Everything from the use of mixed media to the music playing in the background flowed seamlessly together.
The section "How to Define Problems" in Lupton's Graphic Design Thinking: Beyond Brainstorming explores the steps of the creative process and how to effectively determine and deliver what the client wants. Sagmeister's creative process seems to fit Lupton's model of research very closely. While in the exhibit, it was clear that Sagmeister did a lot of research and gained insight from psychologists, anthropologists and historians, interviews with people, himself and the viewers of the exhibit itself. While he doesn't have a specific client in this context, you could say that everyone who experiences the exhibit is a client.
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