McBratney Final

Identity Analysis

My design for the Us vs. Them assignment was titled the Shades of Shoshanna. I used a photograph of myself, and tools in Illustrator to complete this on November 5^th, 2013. It was a digital version of six different artboards, each of an illustrated version of myself, with different coloring of my hair on each. The specific subject in this piece is the hair colors that I’ve done and the variety that I’ve dyed it. While I focused on that for the most part, I also had a secondary subject of qualities of myself that you can’t tell just by looking at me. I wanted to show that there are many different shades, or qualities, that I express.

I used elements of type, photo, illustration, and color to illustrate my piece. Over the complete design of the six artboards, they are integrative towards each other, each comparing a difference of myself with another difference of myself. Though, within each composition, I feel they are geometric with the type on the poster easy to read and making sense in its position. The portrait is centered for the most part and easy on the eyes, with only slight wavy coloring of different tints of gray in the background. The focus is clearly placed on my hair and the type that coordinates with that color

            This piece of mine has to do with my hair style, and how I feel it is a large part of my identify and what people know about me. I bring other people’s opinions and what my close friends and family have told me about myself in the text of the project, while bringing my experiences of dying my hair many, many colors to this piece. I feel most people, besides a few, had focused on their heritage or religion, but I think I had a different focus, similar to a classmate who’s focus was on facial hair in his family, which was on my individual self and appearance. I feel my work was very simple, which I am happy but not completely satisfied with. I think the critique about animating the faces in each more would make it appear different enough. I wanted a very simple and straightforward approach, with little distractions in my piece.

            I think the designer who used the most similar approach to my work was Andy Warhol. Both of us have used repeating portraits, posterized and colorized photos. The events through my life of dying my hair different colors had shaped the approach I took. I wanted to appear as the same girl, but with changing hair in each picture. I wanted people to see the qualities that are brought out with different hair colors, and that people may see me as a different type of girl during each time of my life, but ultimately I am the same. I feel the final was strong, but I agree with one of the classmates that maybe I could’ve combined them all into one image, although it would have to be quite large to be able to see all the type included. I was happy with the aesthetic and what my intent for the design was.

CDM Ad Final | Chris Solorzano

For my final, I wanted to create something that I've never seen before. I drew inspiration from everywhere so I can't point to anything specific. I can say that I got inspiration from my wrist that wears a watch. Chicago is a very diverse city, CDM has many types of students from many backgrounds. Looking at other ad campaigns, I didn't want to do what other schools have done. Most of them try to create an atmosphere and identity for their schools. CDM is all about creating and exploring. Therefore I think that  instead of doing that, we should make use of the wall on the side of the school and just display the name of the school. Along with that, it would be great to include something that everybody can use. The time and the weather along side of the building. Of course these will be electric signs that are up to show a live status of the current time and weather.

I believe this will set us apart from other colleges without enforcing any kind of quote or fact. If they take interest in the school, they can always walk in the school for more information. 

I couldn't get a price quote for this because the companies that I contacted never responded and some couldn't do what I was asking for. Perhaps, DePaul CDM, knows of a company that can do this. I know it is possible.

Shoshanna Final Critique

this is my final design for the CDM vinyl poster for this building. I wanted to illustrate that the being part of this school feels like we're in the center of the city. Instead of saying anything about this, I simply put a 'You are here' map locater on this building, and on the poster, it is the center of the city. I used the DePaul colors for the city to bring our school into the city more. When walking past the building now, they will see a DePaul pride and an image that illustrates how CDM is in the center of our city. I got a quote in the early stages that was $3,860 for the poster, and the image would be on a 40ft tall and 63ft wide poster.

CDM Advertisment: Final

Mock up

Similar to Oliver Vernon Mars-1 (concept)

Gordon Final Critique

Lauren Bunker Final CDM Critique

This piece would be a 20’ x 40’ vinyl poster that would have from the fifth to the second floor of the building. I would like for the green “CDM” ink to be glow in the dark, leaving the rest of the poster mostly unnoticeable at night.

When thinking about everything that goes on in the building, I kept think of the word “digital”. From “digital” I moved to “pixels”. So much of what we do is on computer, camera, and television screens- little lighted squares everywhere.

I also felt that a simple poster with minimal writing and no photography would be the best solution. I really wanted people to receive barely enough information to understand that it was a DePaul college and get a slight idea of what goes on inside. I mostly wanted something strange looking to catch the eye.

I think that the color choice and use of the pixels will communicate that the building focuses mostly on computers and technology topics. I hope that the people who see it and are looking for our type of school will be curious and google the school to find out more.

I have noticed that my poster’s lack of information and readable material is similar to some of my classmates and very different from others. Some students also chose to do illustrations or create symbols or icons. I think that I went in this more minimal, pixel route partly inspired by a mural that used to be in Detroit. I think that there is an advertisement hanging over it now, but on the side of one of the buildings there used to be a black, white, and red pixel mural.

I got an online quote saying that the banner would cost about $2,200 to print. My dad, who deals with construction contractors on a regular basis, said to budget between $1,000 and $1,500 for the labor to install the sign and that the price could vary significantly depending how it was installed. He thought another $1,000 for cables and hooks to secure the banner to the building would be a reasonable estimate.

Randall Final Crit

I originally wanted to do a flag, I was going to to choose the american flag, but after the critique, the group agreed, I should change it to the Chicago flag. That idea just wasn't speaking to me. I wanted something that you don't see very often around the city. My mind focus on the stars. I have live in this city for so long, and the one thing I miss, is the stars, the light pollution as we are aware of, hides most of them from our sight. I wanted to attract the attention to just not possible future DePaul students, but to also be an attraction to the city. I choose a constellation, with the most stars I could find, for the majors. i figure each star could be an light, and of course they would turn on during the night, giving off a soft glow. Then during the day, the tiny stars could be pieces of glass. The glass would reflect the natural light of the day, drawing attention of the eyes. Then the "DePaul University" could have EL wire lights weave through the type, to give off the nice DePaul blue. 

Alice Robinson - final crit

For my final critique I decided to keep the poster at 13'x19'. Also deciding to keep it simple because that brick wall has enough stuff on the exterior of it that makes it look cluttered. I wanted the poster to just give off a funny 'ha' when you see it, but also with a quote that would I guess make peoples minds wander. DePaul uses this little motto a lot so I just extended it to the CDM center since there are a lot of opportunities to travel abroad within the school.
I used one font for the poster, and tried to find the same font for the Depaul Logo but couldn't, so I just stuck with one other than the logo. I think personally, its missing something, but I just don't know what. I didn't want to make a poster just stating CDM DePaul university, but I think it needs a little something else...
I ok with how It came out but I had a hard time deciding whether the human arm should have been adams or the arm of God? I wanted to give the impression that the arm is showing skill, creativity, and togetherness maybe giving the person viewing it a sense of encouragement or motivation through self empowerment. However I don't want to offend anyone saying that anyone could be a 'God', but to me I guess if you create something you are the person responsible- I don't know..
Also I looked up on the Impact site that putting the poster up would cost around 4 grand, however on other quote sites it would be only around 3-4 grand including physical labor.

p.brown final poster

Isabel Bieri: Project 3 Final Critique

My original idea for the image was to make a visual kind of representation of "creative minds," because at CDM we're all about making stuff. I also wanted it to be pretty eye-catching and unique in comparison to your "average" university ad because I really think that extraordinary things happen within CDM, and if it's going to be plastered on the side of the building it should definitely look cool!

I took it a step further by turning it into a sort of mind-map like the ones we've made for class, as suggested during the last critique. I was struggling to find a way to include something more, specifically/ hopefully the CDM majors and I decided that this was a good way to do that and communicate more about CDM/DePaul. All of the majors stem out of a yellow-green line, things that come to mind when I think of CDM stem out of the pink lines, and the DePaul logo stems out of a single blue line. I took away the stripes in the back because I added type beyond the silhouette and that became hard to read. Nothing else I tried looked quite right, so I just kept it a simple but still bright white that I think would contrast nicely against the building.

Had I more time, I really would have liked to take a handwritten looking approach to the type, so as to better go along with the mind-map idea. I tried to still kind of maintain that kind of handmade essence (ish) by not making the angles of the lines too perfect.

Ideally this would be a vinyl banner, 56x40 in dimension which would cost $4,009.60 from chicagoprintingcenter.com

Alexis Brooks-Final Designs

Alexis Brooks-Final Designs

Alexis Brooks-Final Project Process

Alexis Brooks Final Project

This project came in various steps for me. I began with sketches then went to the computer to complete mimi drafts. The title of this project is simply called, "DePaul CDM." I wanted my design to incorporate squares. I decided to use the squares to emphasize a space in a digital world. I also incorporated a simple line drawing. The line and cube represent the somewhat deconstruction of a digital world and all its mini facets. I also chose to use very minimal text. I didn't want to incorporate a lot of text because I didn't want the main message DePaul CDM to be distracted. I also was thinking about the people who drive down Wabash and the people on the "L."I wanted to give my audience a piece they could read in a matter of seconds. Below I have included each step of my design all leading up to the final two.

Alexis Brooks-Project Three Ideas

Alexis Brooks- Project Three Ideas

While conducting research for this project, I came across a couple of brand advertisements that struck my interest. 

In each design, that I uploaded there was an essence of bold typefaces and eccentric colors. From these designs, I brainstormed thumbnail sketches that involved the use of Sans Serif typefaces and the use of vibrant colors. Not only did I begin to note the design aesthetics of the piece, I researched how much it would would be to produce a vinyl that would go along the CDM building. The quote came from Chicago Printing Center.

HRobinson | CDM Poster | Final

The purpose of this design was to create an ad for the DePaul CDM department. This design is to be printed on a vinyl banner with an 11 x 17 proportion, hung on the north facing wall. The design is to attract possible students as well as represent the CDM department and DePaul University. In addition to this the design should be thoughtful.

I started this design with the idea of incorporating what I felt related to the environment. Being in the loop I thought to incorporate the "L" train lines. Instead of my first approach as a literal train line, I thought to use the lines as more of a suggestion. I think this made the design more sophisticated instead of cliché. I knew i wanted to use the blue color in relation to our school logo, and opted for the monochromatic palette using that blue as the base. Although I did not feel like the chromatic color scheme was exciting enough for the ad in the beginning, I believe it will catch the attention of people who should happen to see it, because it will contrast with the brick texture of the building, while still maintaining DePaul's conservative manner. Everything is arranged on a grid; making it geometric, giving it an easy flowing structure, that is easy to follow.

What I like about my design is that it is simple and deliberate. I made choices that I think represent the school, would attract an audience, and most important something that I like visually. I think it is important when designing an ad for someone that one takes into consideration these things. At first I did not think my design was attractive enough, but upon receiving feedback from my peers, I returned to my design with a different outlook.

I was influenced but the simplicity and geometric structure of the SAIC posters I posted before by Daniel Marsden, and I think that influence shows in my design. In comparison with what I've seen by my peers, many of us are working with the same elements as far as text, theme, color goes but there are a variety of designs and concepts that appear to be successful. Overall I believe my design is successful. My strength in this design would be working with the grid to ensure a straight forward and simple ad. My weakness in this design would be the color even though I think it is a fine choice considering the assignment, monochromatic colors tend to be dull so I'm not 100% in love with it.

Chicago Printing Center Quote
22' x 34' Vinyl Banner
Unit Cost = $964.92
Grommets Cost = $28
Total = $992.92

Maher and Nader Final Critique and Essay

          The purpose of the design was to create an advertisement that would be hung on the north side of the CDM building.  We used a mixed of software, such as illustrator, indesign, and photoshop to create my composition.  We were assigned the task by our professor in GD 300 to potentially create an advertisement for the CDM building.

          The design or composition will be a vinyl mesh print that would be an illusion as if the pedestrians are looking inside the CDM building.

The print would be pasted or hung on the north side of the CDM building.  Like i said i used an array of software to create a small version of the forty by thirty ft canvas print.  The purpose of the advertisement was to promote and to convince new students to choose Depaul University as their new college choice.  Also to promote the CDM building on what it has to offer to new students as well as to students who don't even no what exactly is the CDM building in the first place.  To present the variety of departments as well as activities and tools that the students are allowed to use at their disposal.

          In terms of the project having a personal feeling, I think anyone who is a CDM major should have some connection to the building.  I started off my major as a CDM major and I will end it as a CDM major.  I have given this building four years of my life, utilizing every single ounce of what this building has to offer. My connection is somewhat strong for this building, Heck it even has a prayer hall for Muslims on the fourth floor to perform their prayers.  When designing the print, we wanted to make sure that we captured the essence of what CDM meant to us and what it did for us to achieve where we are now.  We wanted to present a variety of images that will show case the different departments in the CDM as well as the activities that go along with it.  

          So the purpose of the design like we said, is to attract newcomers into coming in, as well as, checking out what the CDM has to offer.  Since the print would be hanged on the side of the CDM building, we wanted to make sure that it was big enough and readable for people who are passing by on a car, a train, or walking by.  Since the wall is the only out-dated element in the building we wanted to play around with that by creating an illusion that the wall is broken and that people can see inside of the CDM building.  So we wanted to showcase the different departments through imagery since people connect more with imagery that with words. The weakness of the design would probably be the images that we took, I wished we had more time and more images to showcase each department more efficiently.     

Nader and Maher Final essay

For the CDM advertisement I have designed a banner emphasizing on what Depaul CDM has to offer. Mainly focusing on the majors and also the different activities that Depaul has in the CDM. My brother and I took different images around the school and created
out line circles around the images. We both wanted to have a cut out banner that would give the look that the bricks on the wall of Depaul are breaking out and you are looking through what Depaul has to offer.

The banner will be 40 width by 30 height. It is not going to be a square shape image like you see here it is going to be a cut out image and the bricks are there for showing what it will look like on the actual wall. The top image is my brothers design and the bottom image is my design. The only main differences is that mine has blue and white boarders around the images and spell CDM out. I didn't want it to cover the whole wall of Depaul I wanted to give it affect that when people pass by they would be thinking that they are looking through inside Depaul and what it has to offer. he price for the banner will cost around $3,544.

To create the design I use only Photoshop mainly because I was dealing with photos that My brother I took of Depaul. We both use the brick wall to out line the cut out image and cleared out the form. Then we fix the images and change the lay out of their design as a circle. Each of the images represent the majors and activities that Depaul has in the CDM. For the top design Maher switch the CDM meaning to his own meaning and I kept the CDM meaning the same.

The target audience is new students and parents who are looking for a university to attend. The main audience are the students and mostly the ones who are interested in Games, Computers, Graphic Design, and so on. It is the reason why I chose these specific images of the game lab, computer lab, and the graphic design lab.

Einarsen-DePaul Final

          

        

             I have created an advertisement for the CDM School with the emphasis on pixels. Everything involved in the various CDM majors involve pixels. I decided to have a quote with a double meaning. “Pixel Yourself Here” can be taken literally or someone can read it as “Picture Yourself Here.” The quote makes one think twice about the banner and look at it longer.

            I decided to create a banner that is 20 feet tall by 35 feet long. I like the long horizontal length. Because I was only able to take ten pictures of students, I wanted to keep the banner proportional as well. Even though my design will not cover the entire brick wall, I think it is large enough to catch people’s eyes. The pixelated circles that are bright and exaggerated along with the length resulted in a price of $1,645.00 from AllstateBanners.com.

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I used Illustrated to create the majority of the banner. I created triangular pixilated images from the original six photos on Photoshop. I duplicated each image 3 times and transformed them 45 degrees and -45 degrees in order to create the triangle shape. After I made the shape of the pixels I used the mosaic filter on the pixilated imaged. In illustrated I made the opacity of the original image at 60%. I did this in order for the pixilated clipping masked circles could stand out.    

The target audience of my banner is the prospective students of DePaul or other Universities. Although the target audience is students, parents may also look at this and find it appealing for their children to look into. I used actual faces for a more personal sense of CDM. The words College of Computing and Digital Media could be self-explanatory and that is why I wanted to incorporate student’s faces. Because the general age of the target audience is actually on the banner, this also helps in grabbing the attention of potential CDM students.

Nicolle Rezwin- CDM Ad Campaign Final Critique

The name of my campaign is called the My CDM Campaign.  Each advertisement would have a saying such as “My CDM is about…” and would represent what the CDM college is all about. There would also be pictures that go with each saying about the CDM.  For the North-facing wall of the CDM building, I will have a 20 feet tall by 30 feet wide vinyl poster. I contacted signs.com and they said the cost of the poster itself is $3300. If  DePaul wants to create other posters for the campaign, the cost would $2.75 per square foot. The Installation cost would depend on where the poster would be located and when DePaul would go ahead with this poster. For the My CDM campaign, I chose to have the saying, “My CDM is about taking advantage of the city.” The medium is a vinyl poster and I created this poster in Adobe Illustrator and Adobe Photoshop.  The audience that I am trying to reach in my advertisement is prospective students coming to the College of Computing and Digital Media. These students take advantage of the city by using the city as a tool to achieve their career goals.

The five advertisements above heavily influenced my approach and the feeling I want to convey to my audience. In the first ad by Roosevelt University, I really liked how they used the city of Chicago as an advertisement to come to Roosevelt. I wanted my advertisement to use the city as a reason to come to the CDM as well. I used a silhouette of the city skyline because I wanted the image to be simple and to explain itself. Before, I had an actual picture of the city of Chicago, but I thought it made my advertisement too busy.  The current picture was taken from the window of my on campus apartment at DePaul. I used the curves tool in illustrator to make it a silhouette. The second advertisement heavily influenced my design as well. The first time I saw this university advertisement I quickly compared it to DePaul. The ad shows all the cool stuff you can do at the university that is outside of the classroom. With DePaul being in the city, I wanted my slogan to convey the message that coming to DePaul and specifically the CDM. Like this university, the CDM has so many opportunities for its students. These include internship and job opportunities, networking, and many art and culture activities to visit and view. A University on a regular campus cannot say that they took a field trip to the art institute for a class or go to the Chicago Cultural center for an assignment. They also do not have amazing opportunities. In the third and fourth advertisements, I liked how the pictures inside the person. I wanted to have the same concept for my poster. I chose to have a picture of my face and the city inside my face because I wanted to show that the city is a part of me and I take advantage of every opportunity the city has to offer.  Lastly, I used the Blackhawks advertisement because I liked how their slogan was simple and to the point. I wanted my advertisement slogan to be clear and concise as well.